Do you make decisions based on reason or emotion? In turbulance world of employment and unemployment fund inscurance people use both.

At Ivalo we came up with concept acknowledging that simple insight. Koko kassa offers good rational reasons to join, and also the emotional support and sensitivity around issues like unemployment or lay-offs.

I visualized this insight to a pair of brains divided by middle. Everyone can come with reasons for the black and white images, because everyone experiences work related highs and lows differently. Clients loved the campaign, and the slogan and visual became a staple stock of the brand.

2021 @ Ivalo Creative.
My role: AD + graphic design
Teemu Seppänen: copywriter